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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 837820 [Title] => Destination branding involves the grassroots [Summary] =>If Cebu were to adopt a powerful “destination branding” strategy, it has to work closely with the grassroots, and not just an idea that is sourced from the prime movers or leaders in the tourism sector, and government, but largely from the residents.
[DatePublished] => 2012-08-13 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1298072 [AuthorName] => Ehda Dagooc [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) [1] => Array ( [ArticleID] => 836083 [Title] => Business Summit highlights destination branding strategy [Summary] =>One of the highlights of the upcoming Business Summit, to be held tomorrow as part of the Mandaue Business Month (MBM 2012) celebration, is the reinforcement of the “Destination Branding” strategy that will be discussed thoroughly by a Singapore-based brand strategist Jonathan Bernstein.
[DatePublished] => 2012-08-08 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1298072 [AuthorName] => Ehda Dagooc [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) ) )
abtest
By Ehda Dagooc | August 13, 2012 - 12:00am
By Ehda Dagooc | August 8, 2012 - 12:00am
Recommended
The Philippines and China have committed to strengthen the fight against transnational crimes as the Marcos administration sustains its campaign to dismantle illegal offshore gambling hubs in the country.
15 hours ago
Seven suspected members of a human trafficking ring said to be organized by Chinese and Russian crime groups were arrested in Quezon City and Parañaque, the National Bureau of Investigation reported on Monday.
15 hours ago
The video images show horrific scenes of torture: in one case, a naked, handcuffed man cowered under a bed as he was electrocuted.
15 hours ago
The Presidential Anti-Organized Crime Commission filed complaints before the Department of Justice against two Chinese citizens in connection with the raided Philippine offshore gaming operator hub in Porac, Pampanga.
20 hours ago
"We are calling a next hearing and I hope the PAGCOR chief deems it the right forum to reveal what he knows," Hontiveros said.
1 day ago
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