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                    [ArticleID] => 8654
                    [Title] => Inno Sotto Mondo
                    [Summary] => 
            
                    [DatePublished] => 2007-07-27 00:00:00
                    [ColumnID] => 133272
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                    [SectionName] => Freeman Cebu Lifestyle
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                    [ArticleID] => 395076
                    [Title] => ‘Excuse me, what is that you’re wearing?’
                    [Summary] => 



One of the reasons we wear fragrance is to get noticed. Of course we want to smell good. Sure, we love feeling fresh. But nothing beats getting tapped on the shoulder by some (hopefully decent-looking) stranger who was mesmerized as you walked by, and being asked, "Excuse me, what is that you’re wearing?"


This happens to Inno Sotto all the time when he wears his favorite scent from his own line, Inno Sotto Mondo (ISM). Unfortunately Inno refuses to reveal which scent that is, but let’s do a little detective work.
[DatePublished] => 2007-04-18 00:00:00 [ColumnID] => 133945 [Focus] => 0 [AuthorID] => 1772097 [AuthorName] => Therese Jamora-Garceau [SectionName] => Fashion and Beauty [SectionUrl] => fashion-and-beauty [URL] => ) [2] => Array ( [ArticleID] => 342558 [Title] => Inno Sotto: A man with scents of self [Summary] => If the Inno Sotto woman were to meet her counterpart, she’d be mighty surprised. Instead of the dapper, suited man in bespoke trousers she expects, he’d be a tad scruffy, with hair that screams devil-may-care and a fashion sense that doesn’t come mall-supplied. "He’d be a bit like Johnny Depp or Benicio del Toro," says Inno Sotto, "the kind of guy who’s a little offbeat, very nonconformist." He doesn’t care about labels – whether they’re tagged on his jeans or decorating the hood of his car. [DatePublished] => 2006-06-18 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1164470 [AuthorName] => Bea J. Ledesma [SectionName] => Sunday Lifestyle [SectionUrl] => sunday-life [URL] => ) [3] => Array ( [ArticleID] => 281341 [Title] => The scent of a man [Summary] => Clothes may make the man, but it’s the scent he wears that seals the deal. In a society steeped in physical vanity and a certain standard of hygiene, how you smell has become the accessory that makes or breaks your style investment.
[DatePublished] => 2005-06-12 00:00:00 [ColumnID] => 135527 [Focus] => 0 [AuthorID] => 1123191 [AuthorName] => Ana G. Kalaw [SectionName] => Sunday Lifestyle [SectionUrl] => sunday-life [URL] => ) ) )
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                    [ArticleID] => 8654
                    [Title] => Inno Sotto Mondo
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                    [DatePublished] => 2007-07-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
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                    [SectionName] => Freeman Cebu Lifestyle
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                    [ArticleID] => 395076
                    [Title] => ‘Excuse me, what is that you’re wearing?’
                    [Summary] => 



One of the reasons we wear fragrance is to get noticed. Of course we want to smell good. Sure, we love feeling fresh. But nothing beats getting tapped on the shoulder by some (hopefully decent-looking) stranger who was mesmerized as you walked by, and being asked, "Excuse me, what is that you’re wearing?"


This happens to Inno Sotto all the time when he wears his favorite scent from his own line, Inno Sotto Mondo (ISM). Unfortunately Inno refuses to reveal which scent that is, but let’s do a little detective work.
[DatePublished] => 2007-04-18 00:00:00 [ColumnID] => 133945 [Focus] => 0 [AuthorID] => 1772097 [AuthorName] => Therese Jamora-Garceau [SectionName] => Fashion and Beauty [SectionUrl] => fashion-and-beauty [URL] => ) [2] => Array ( [ArticleID] => 342558 [Title] => Inno Sotto: A man with scents of self [Summary] => If the Inno Sotto woman were to meet her counterpart, she’d be mighty surprised. Instead of the dapper, suited man in bespoke trousers she expects, he’d be a tad scruffy, with hair that screams devil-may-care and a fashion sense that doesn’t come mall-supplied. "He’d be a bit like Johnny Depp or Benicio del Toro," says Inno Sotto, "the kind of guy who’s a little offbeat, very nonconformist." He doesn’t care about labels – whether they’re tagged on his jeans or decorating the hood of his car. [DatePublished] => 2006-06-18 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1164470 [AuthorName] => Bea J. Ledesma [SectionName] => Sunday Lifestyle [SectionUrl] => sunday-life [URL] => ) [3] => Array ( [ArticleID] => 281341 [Title] => The scent of a man [Summary] => Clothes may make the man, but it’s the scent he wears that seals the deal. In a society steeped in physical vanity and a certain standard of hygiene, how you smell has become the accessory that makes or breaks your style investment.
[DatePublished] => 2005-06-12 00:00:00 [ColumnID] => 135527 [Focus] => 0 [AuthorID] => 1123191 [AuthorName] => Ana G. Kalaw [SectionName] => Sunday Lifestyle [SectionUrl] => sunday-life [URL] => ) ) )
abtest
July 27, 2007 - 12:00am
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