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                    [Title] => The future of TV
                    [Summary] => Television has long been viewed by media scholars as a passive medium, a laid-back receiver of messages and information. 


But proponents of the so-called "active audience" theory have long suggested that TV viewing is not at all a passive activity but an interpretive act in the sense that the programs people watch take on meaning individually and socially.


                    [DatePublished] => 2006-03-20 00:00:00
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                    [AuthorID] => 1289184
                    [AuthorName] => Eden Estopace
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                    [Title] => The future of TV
                    [Summary] => Television has long been viewed by media scholars as a passive medium, a laid-back receiver of messages and information. 


But proponents of the so-called "active audience" theory have long suggested that TV viewing is not at all a passive activity but an interpretive act in the sense that the programs people watch take on meaning individually and socially.


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The future of TV

By Eden Estopace | March 20, 2006 - 12:00am

Television has long been viewed by media scholars as a passive medium, a laid-back receiver of messages and information. But proponents of the so-called "active audience" theory have long suggested that...

Technology