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Although exploring a wider market such as Mega Manila may be quite tempting for successful homegrown businesses, it can be very challenging and entails a tough process and creative branding strategies.

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GOING NATIONWIDE

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Building national brand entails knowing market

By Carlo S. Lorenciana | June 13, 2014 - 12:00am

Although exploring a wider market such as Mega Manila may be quite tempting for successful homegrown businesses, it can be very challenging and entails a tough process and creative branding strategies.

Freeman Cebu Business