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Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising.

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GLOBAL ADVISORY BOARD

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abtest

Yahoo & Wharton to develop native advertising framework

September 11, 2013 - 12:00am

Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form...

Freeman Cebu Business