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Now that the Tourism authorities have adopted a tagline – “It’s more fun in the Philippines – as a means of getting foreign tourists to visit the country, one aspect of promotion needs to be discussed.
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GARUDA INTERNATIONAL AIRLINES

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abtest

Selling the Philippines as a product (part II - Foreign tourism development)

By Gerardo P. Sicat | February 15, 2012 - 12:00am

Now that the Tourism authorities have adopted a tagline – “It’s more fun in the Philippines – as a means of getting foreign tourists to visit the country, one aspect of promotion needs to...

Business