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                    [Title] => ABS-CBN to market soap operas in other countries
                    [Summary] => In line with efforts to further improve revenues, ABS-CBN Broadcasting Corp. is eyeing the export of its television drama series (telenovelas) to new markets in Asia, Europe, Africa and Latin America.


ABS-CBN International Sales and Distribution director Reena Garingan said the move follows the successful launch of the company’s two programs – "Pangako Sa ’Yo" and "Mula Sa Puso" – in Malaysia, Indonesia and Brunei in 2002.


                    [DatePublished] => 2004-02-25 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
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                    [Title] => ABS-CBN sees big bucks in ‘telenovelas’
                    [Summary] => Lopez-owned ABS-CBN Broadcasting Corp. expects huge earnings from the sale of rights to air locally produced ‘tele-novelas’  in other countries as more and more foreigners get hooked on watching these soap operas.


In fact, sales of ABS-CBN telenovelas abroad increased by 285 percent last year compared to 2001. This year, sales are expected to increase 200 percent as against 2002.


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                    [Title] => ABS-CBN to market soap operas in other countries
                    [Summary] => In line with efforts to further improve revenues, ABS-CBN Broadcasting Corp. is eyeing the export of its television drama series (telenovelas) to new markets in Asia, Europe, Africa and Latin America.


ABS-CBN International Sales and Distribution director Reena Garingan said the move follows the successful launch of the company’s two programs – "Pangako Sa ’Yo" and "Mula Sa Puso" – in Malaysia, Indonesia and Brunei in 2002.


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                    [Title] => ABS-CBN sees big bucks in ‘telenovelas’
                    [Summary] => Lopez-owned ABS-CBN Broadcasting Corp. expects huge earnings from the sale of rights to air locally produced ‘tele-novelas’  in other countries as more and more foreigners get hooked on watching these soap operas.


In fact, sales of ABS-CBN telenovelas abroad increased by 285 percent last year compared to 2001. This year, sales are expected to increase 200 percent as against 2002.


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abtest

ABS-CBN to market soap operas in other countries

By Zinnia B. Dela Peña | February 25, 2004 - 12:00am

In line with efforts to further improve revenues, ABS-CBN Broadcasting Corp. is eyeing the export of its television drama series (telenovelas) to new markets in Asia, Europe, Africa and Latin America. ABS-CBN International...

Business

ABS-CBN sees big bucks in ‘telenovelas’

May 1, 2003 - 12:00am

Lopez-owned ABS-CBN Broadcasting Corp. expects huge earnings from the sale of rights to air locally produced ‘tele-novelas’ in other countries as more and more foreigners get hooked on watching these soap...

Business