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                    [ArticleID] => 180490
                    [Title] => Body candy
                    [Summary] => Summit Publications Co. Inc. publisher Liza Gokongwei was truly flabbergasted – and that’s a rarity for her – when FHM finally outpaced Cosmopolitan and became the company’s top money maker this year.


Summit Publishing has made money from joint ventures with foreign magazine publications which want to broaden their market in the Philippines while keeping down the retail price per  copy. The usual content formula is 60 percent Philippine content and 40 percent international content.


                    [DatePublished] => 2002-10-19 00:00:00
                    [ColumnID] => 135040
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business
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FORMER FAR EAST BANK AND TRUST CO

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                    [Title] => Body candy
                    [Summary] => Summit Publications Co. Inc. publisher Liza Gokongwei was truly flabbergasted – and that’s a rarity for her – when FHM finally outpaced Cosmopolitan and became the company’s top money maker this year.


Summit Publishing has made money from joint ventures with foreign magazine publications which want to broaden their market in the Philippines while keeping down the retail price per  copy. The usual content formula is 60 percent Philippine content and 40 percent international content.


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abtest

Body candy

By Margaret Jao-Grey  | October 19, 2002 - 12:00am

Summit Publications Co. Inc. publisher Liza Gokongwei was truly flabbergasted – and that’s a rarity for her – when FHM finally outpaced Cosmopolitan and became the company’s top money maker this...

Business