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FLEIRE CASTRO

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abtest

Cebuanas on the Web summit to empower women in business

By John M. Destacamento | August 14, 2013 - 12:00am

Providing Cebuanas with formal networks for their firms and giving them access to business-related technologies will be the focus of a meet that hopes to gather a host of 150 women at the Oakridge Pavilion in Banilad,...

Freeman Cebu Business

Online channels crucial in making marketing choices

By Grace Melanie L. Lacamiento | May 22, 2013 - 12:00am

Apart from the customary public relations, advertising and branding strategies, entrepreneurs are encouraged to leverage on digital marketing techniques and seek assistance from digital influencers to penetrate the...

Freeman Cebu Business

Google Business pushes women entrepreneurship

By Grace Melanie L. Lacamiento | May 1, 2013 - 12:00am

Cebuanas were urged to leverage the internet, web technologies and Google tools to further enhance their business and personal advocacies and uplift women entrepreneurship in general.

Freeman Cebu Business

Mixed reactions to proposed amendments of Consumer Act

By Grace Melanie L. Lacamiento | November 6, 2012 - 12:00am

Proposed amendments to the Consumer Act of the Philippines (CAP) are being viewed locally as beneficial to consumers in that it protect them  against fraudulent activities but burdensome for online business...

Freeman Cebu Business

Social media becoming a viable marketing tool

By Grace Melanie L. Lacamiento | April 16, 2012 - 12:00am

Micro, small and medium enterprises should utilize social media as part of their marketing mix, a social media marketer says.

Freeman Cebu Business