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                    [Title] => Epson targets students to sustain market lead
                    [Summary] => Japanese printing solutions maker, Epson Philippines Corporation is targeting the low-end market, especially the students and home users, to sustain its leadership in printer product distribution in the Philippines.


The price positioning strategy for its high-speed and quality printers in the Philippines is expected to pull up further Epson's market in the country, especially in the introduction of five new printer models, designed for budget-savvy consumers.


                    [DatePublished] => 2006-09-29 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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                    [Title] => Epson targets students to sustain market lead
                    [Summary] => Japanese printing solutions maker, Epson Philippines Corporation is targeting the low-end market, especially the students and home users, to sustain its leadership in printer product distribution in the Philippines.


The price positioning strategy for its high-speed and quality printers in the Philippines is expected to pull up further Epson's market in the country, especially in the introduction of five new printer models, designed for budget-savvy consumers.


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Epson targets students to sustain market lead

By Ehda Dagooc | September 29, 2006 - 12:00am

Japanese printing solutions maker, Epson Philippines Corporation is targeting the low-end market, especially the students and home users, to sustain its leadership in printer product distribution in the Philippines. The...

Freeman Cebu Business