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                    [Title] => That Insane Club 1 Hunt
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It’s official: BMW Philippines has been bitten by the fun bug. In efforts to communicate the "drivestyle" that defines its groundbreaking 1 Series and attract its intended target market, the erstwhile "stiff" corporate entity has broken ground with some unique marketing strategies. The latest and most innovative of which is the BMW Club 1 Hunt, the recently concluded media edition of which this writer participated in.


                    [DatePublished] => 2006-08-16 00:00:00
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                    [AuthorID] => 1274753
                    [AuthorName] => Dong Magsajo
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ERNIE AND JENNA LOPEZ

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abtest

That Insane Club 1 Hunt

By Dong Magsajo | August 16, 2006 - 12:00am

It’s official: BMW Philippines has been bitten by the fun bug. In efforts to communicate the "drivestyle" that defines its groundbreaking 1 Series and attract its intended target market, the...

Motoring