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Behavioral economics and its growing list of practitioners, including a Nobel prize winner like Daniel Kahneman, combine the disciplines of economics and psychology (what motivates us to buy or invest).

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ERIC ROBERT MORSE

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Behavioral economics and its growing list of practitioners, including a Nobel prize winner like Daniel Kahneman, combine the disciplines of economics and psychology (what motivates us to buy or invest).

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Hoping mechanism

By Antonio Samson | August 4, 2014 - 12:00am

Behavioral economics and its growing list of practitioners, including a Nobel prize winner like Daniel Kahneman, combine the disciplines of economics and psychology (what motivates us to buy or invest).

Business