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                    [Summary] => LAS VEGAS – They run on Microsoft software, and sport the Microsoft Windows logo, but three new iPod challengers unveiled by the company this week also have something else in common: Microsoft doesn’t make them. 

The portable media centers – to be offered by Toshiba, LG Electronics and Tatung – follow Microsoft’s traditional strategy of sticking to software and working with a wide variety of hardware makers. On PCs, the approach has been key to the company’s dominant market position.      


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ENDPOINT TECHNOLOGIES ASSO

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                    [Title] => Should Microsoft make its own iPod challenger?
                    [Summary] => LAS VEGAS – They run on Microsoft software, and sport the Microsoft Windows logo, but three new iPod challengers unveiled by the company this week also have something else in common: Microsoft doesn’t make them. 

The portable media centers – to be offered by Toshiba, LG Electronics and Tatung – follow Microsoft’s traditional strategy of sticking to software and working with a wide variety of hardware makers. On PCs, the approach has been key to the company’s dominant market position.      


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abtest

Should Microsoft make its own iPod challenger?

January 9, 2006 - 12:00am

LAS VEGAS – They run on Microsoft software, and sport the Microsoft Windows logo, but three new iPod challengers unveiled by the company this week also have something else in common: Microsoft doesn’t make...

Technology