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It began almost two weeks ago with the most “humble” of invites: a black box with the words “BMW X1: Let’s Play” printed on it. Receiving a three-dimensional, non-paper invite already made me feel special, but once I got to peek inside, it made it blurt, “Oh my gosh!” There it was, in all its glory—a brand-new BlackBerry Z10 (well, half of the participants received an Apple iPhone 5). It came with the strict instructions that it was to be returned after the drive, and yet, this made me feel like a million bucks. And this was just the appetizer.

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DRIVER PROFILES

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                    [Title] => The high roller’s lifestyle: Living the life of a BMW X1 owner for a day
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It began almost two weeks ago with the most “humble” of invites: a black box with the words “BMW X1: Let’s Play” printed on it. Receiving a three-dimensional, non-paper invite already made me feel special, but once I got to peek inside, it made it blurt, “Oh my gosh!” There it was, in all its glory—a brand-new BlackBerry Z10 (well, half of the participants received an Apple iPhone 5). It came with the strict instructions that it was to be returned after the drive, and yet, this made me feel like a million bucks. And this was just the appetizer.

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abtest

The high roller’s lifestyle: Living the life of a BMW X1 owner for a day

By Ulysses Ang | July 24, 2013 - 12:00am

It began almost two weeks ago with the most “humble” of invites: a black box with the words “BMW X1: Let’s...

Motoring