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                    [ArticleID] => 317367
                    [Title] => SMC’s Guangdong Brewery posts 21% sales hike in 2005
                    [Summary] => Food and beverage giant San Miguel Corp. (SMC) yesterday reported that its San Miguel Guangdong Brewery (SMGB) in South China registered sales revenue of $21.38 million last year, up 21 percent from 2004.


Sales volume rose 16 percent, mainly driven by SMGB’s intensified marketing tack intended to enhance its Dragon brand portfolio’s visibility in the region, considered as one of the fastest growing beer markets in China.


Last year, SMGB also developed new packaging for its brands including a new canned variant for its local flagship brand, Dragon Beer.


                    [DatePublished] => 2006-01-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
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DRAGON BEER

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                    [ArticleID] => 317367
                    [Title] => SMC’s Guangdong Brewery posts 21% sales hike in 2005
                    [Summary] => Food and beverage giant San Miguel Corp. (SMC) yesterday reported that its San Miguel Guangdong Brewery (SMGB) in South China registered sales revenue of $21.38 million last year, up 21 percent from 2004.


Sales volume rose 16 percent, mainly driven by SMGB’s intensified marketing tack intended to enhance its Dragon brand portfolio’s visibility in the region, considered as one of the fastest growing beer markets in China.


Last year, SMGB also developed new packaging for its brands including a new canned variant for its local flagship brand, Dragon Beer.


                    [DatePublished] => 2006-01-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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SMC’s Guangdong Brewery posts 21% sales hike in 2005

By Zinnia B. Dela Peña | January 19, 2006 - 12:00am

Food and beverage giant San Miguel Corp. (SMC) yesterday reported that its San Miguel Guangdong Brewery (SMGB) in South China registered sales revenue of $21.38 million last year, up 21 percent from 2004. Sales...

Business