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                    [Summary] => A Spybiz informant complained that small suppliers to advertising companies are getting the raw end of the deal because of petty tyrants. Also called media buyers and planners, these executives reportedly give TVC projects to preferred production houses even without the benefit of any bidding. These employees also reportedly refuse to consider other shows outside of the two giant networks, even if such independently produced shows are getting considerably good ratings and the concept is suitable to their client’s target market.
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DR. NATALIA GAVRILOVA

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abtest

Petty tyrants in advertising

By S.A. Maguire | April 27, 2006 - 12:00am

A Spybiz informant complained that small suppliers to advertising companies are getting the raw end of the deal because of petty tyrants. Also called media buyers and planners, these executives reportedly give TVC...

Business