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                    [ArticleID] => 138222
                    [Title] => When it doesn’t pay to be first
                    [Summary] => Remember when we were kids? Our parents always pushed us to excel – it pays to be first, they said. First in class, that was surely a source of pride for family and friends. First in competition, which means being better than all the rest.


Even in the world of business, particularly in marketing – first was the standard. First was the trailblazer.


Why, the whole world looked up to first – not to second or third.


In the Philippines, though, there is a first that is turning out not to be too "desirable."


                    [DatePublished] => 2001-10-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1773484
                    [AuthorName] => Tingting Cojuangco
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
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DR. FILOMENA LEGARDA MONTINOLA

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                    [Title] => When it doesn’t pay to be first
                    [Summary] => Remember when we were kids? Our parents always pushed us to excel – it pays to be first, they said. First in class, that was surely a source of pride for family and friends. First in competition, which means being better than all the rest.


Even in the world of business, particularly in marketing – first was the standard. First was the trailblazer.


Why, the whole world looked up to first – not to second or third.


In the Philippines, though, there is a first that is turning out not to be too "desirable."


                    [DatePublished] => 2001-10-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1773484
                    [AuthorName] => Tingting Cojuangco
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
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When it doesn’t pay to be first

By Tingting Cojuangco | October 28, 2001 - 12:00am

Remember when we were kids? Our parents always pushed us to excel – it pays to be first, they said. First in class, that was surely a source of pride for family and friends. First in competition, which means...

Sunday Lifestyle