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                    [Title] => Who wears the shoes?
                    [Summary] => For And 1’s Asia-Pacific manager Justin Cupps, it’s how many players wearing the shoes that’s more important than who they are.


                    [DatePublished] => 2004-01-28 00:00:00
                    [ColumnID] => 135698
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                    [AuthorName] => Joaquin M. Henson
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                    [Title] => Owning basketball
                    [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.


"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1’s general manager for the Asia Pacific region. "We’re already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."


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                    [AuthorName] => Bill Velasco
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CUPPS

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                    [Title] => Who wears the shoes?
                    [Summary] => For And 1’s Asia-Pacific manager Justin Cupps, it’s how many players wearing the shoes that’s more important than who they are.


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                    [Title] => Owning basketball
                    [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.


"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1’s general manager for the Asia Pacific region. "We’re already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."


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                    [ColumnID] => 135979
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abtest

Who wears the shoes?

By Joaquin M. Henson | January 28, 2004 - 12:00am

For And 1’s Asia-Pacific manager Justin Cupps, it’s how many players wearing the shoes that’s more important than who they are.

Sports

Owning basketball

By Bill Velasco | January 26, 2004 - 12:00am

The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world. "We...

Sports