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                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


                    [DatePublished] => 2004-04-17 00:00:00
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COCA-COLA BEAT GAME

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                    [ArticleID] => 246526
                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


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Ad agency hits Lacson political ad

April 17, 2004 - 12:00am

McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen....

Headlines