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With two major “accidents” hitting Malaysia Airlines (MAS) within a space of three months – starting with the mysterious disappearance of flight MH-370 on March 8 followed by the shooting down of flight MH 17 over the Ukraine-Russia border last July 17 – the state-owned carrier is likely going to rebrand to avert further losses with ticket sales slipping down.

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CIRCLE CLUB

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With two major “accidents” hitting Malaysia Airlines (MAS) within a space of three months – starting with the mysterious disappearance of flight MH-370 on March 8 followed by the shooting down of flight MH 17 over the Ukraine-Russia border last July 17 – the state-owned carrier is likely going to rebrand to avert further losses with ticket sales slipping down.

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abtest

Rebranding an airline

July 29, 2014 - 12:00am

With two major “accidents” hitting Malaysia Airlines (MAS) within a space of three months – starting with the mysterious disappearance of flight MH-370 on March 8 followed by the shooting down of...

Business