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                    [Title] => Potter Magic
                    [Summary] => With the debut of its first "Harry Potter" just around the corner, cameras set to roll on its second "Harry Potter" movie and the screenplay underway on its third, Warner Bros. is betting hundreds of millions of dollars on a strategic expansion into the lucrative franchise business. 


Warner Bros.’ ambitious long-term plans for "Harry Potter" could include seven movies over the next decade based on J.K. Rowling’s best-selling fantasy-adventure tales. 


                    [DatePublished] => 2001-11-18 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1236974
                    [AuthorName] => Claudia Eller
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CHRISTOPHER DIXON

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                    [Summary] => With the debut of its first "Harry Potter" just around the corner, cameras set to roll on its second "Harry Potter" movie and the screenplay underway on its third, Warner Bros. is betting hundreds of millions of dollars on a strategic expansion into the lucrative franchise business. 


Warner Bros.’ ambitious long-term plans for "Harry Potter" could include seven movies over the next decade based on J.K. Rowling’s best-selling fantasy-adventure tales. 


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Potter Magic

By Claudia Eller | November 18, 2001 - 12:00am

With the debut of its first "Harry Potter" just around the corner, cameras set to roll on its second "Harry Potter" movie and the screenplay underway on its third, Warner Bros. is betting hundreds...

Starweek Magazine