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With customers increasingly becoming demanding, assertive and informed, their interaction with a brand through actual experience with business frontline employees is seen to determine whether these customers will come back or avoid a brand altogether.

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abtest

Shopping for a Cause

September 10, 2014 - 12:00am

Today, whether you availed of yet another airline seat sale, dined at a nice restaurant or simply replaced an old toothbrush, it means that you went shopping and became a customer once again. As a customer, your...

Freeman Cebu Business

Customer experience crucial in keeping brand

By John M. Destacamento | September 30, 2013 - 12:00am

With customers increasingly becoming demanding, assertive and informed, their interaction with a brand through actual experience with business frontline employees is seen to determine whether these customers will...

Freeman Cebu Business