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                    [ArticleID] => 239432
                    [Title] => Nike exec cites boom  in All-Star
                    [Summary] => LOS ANGELES — For Nike executive Rodney Knox, the National Basketball Association (NBA) All-Star Weekend is a shot in the arm of sports apparel and footwear companies.


Knox said in Nike’s Beverly Hills store, sales zoomed to 300 percent over the same period last year, mainly because of the excitement triggered by the annual classic. Nike took advantage of the media hype to introduce six models of shoes during the week.


                    [DatePublished] => 2004-02-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804869
                    [AuthorName] => Joaquin M. Henson
                    [SectionName] => Sports
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CARLOS BOOZER AND WEST ALL-STARS

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                    [ArticleID] => 239432
                    [Title] => Nike exec cites boom  in All-Star
                    [Summary] => LOS ANGELES — For Nike executive Rodney Knox, the National Basketball Association (NBA) All-Star Weekend is a shot in the arm of sports apparel and footwear companies.


Knox said in Nike’s Beverly Hills store, sales zoomed to 300 percent over the same period last year, mainly because of the excitement triggered by the annual classic. Nike took advantage of the media hype to introduce six models of shoes during the week.


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abtest

Nike exec cites boom in All-Star

By Joaquin M. Henson | February 18, 2004 - 12:00am

LOS ANGELES — For Nike executive Rodney Knox, the National Basketball Association (NBA) All-Star Weekend is a shot in the arm of sports apparel and footwear companies. Knox said in Nike’s Beverly Hills...

Sports