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                    [Title] => A big blow
                    [Summary] => How PLDT group chairman Manny Pangilinan will deal with this recent blow on his cash cow Smart Communications is worth observing.


After all, the resignation of his main marketing man Boy Martirez, who is credited for building Smart from its obscure beginnings to the powerhouse it is today, is definitely a big blow. Telecommunications in this country after all is a marketing game and the loss of Boy will surely impact on Smart’s ability to face increasing competition in the market. 


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CANADIAN DON RAE

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                    [Title] => A big blow
                    [Summary] => How PLDT group chairman Manny Pangilinan will deal with this recent blow on his cash cow Smart Communications is worth observing.


After all, the resignation of his main marketing man Boy Martirez, who is credited for building Smart from its obscure beginnings to the powerhouse it is today, is definitely a big blow. Telecommunications in this country after all is a marketing game and the loss of Boy will surely impact on Smart’s ability to face increasing competition in the market. 


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abtest

A big blow

November 23, 2005 - 12:00am

How PLDT group chairman Manny Pangilinan will deal with this recent blow on his cash cow Smart Communications is worth observing. After all, the resignation of his main marketing man Boy Martirez, who is credited...

Business