+ Follow CAMILLA PALMERTZ Tag
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[ArticleID] => 242898
[Title] => Your Concept Car a project with women in the drivers seat
[Summary] => The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns. She claimed, "If you meet the expectations of women, you exceed the expectations of men."
"Were sure its right," says Camilla Palmertz, one of the two project managers for the Your Concept Car (YCC). "Thats why that thesis has been our guiding light in developing YCC."
[DatePublished] => 2004-03-17 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Motoring
[SectionUrl] => motoring
[URL] =>
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[1] => Array
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[ArticleID] => 172917
[Title] => Pregnant dummy from Volvo, curtain airbags from Honda
[Summary] => These days, everyone on board a car is protected by comprehensive safety systems. Everyone except the unborn child. Researchers still know very little about what happens to fetuses during car accidents.
To shed more light on this area, Volvo Car Corporation has developed the worlds first official computer model of a pregnant crash dummy.
[DatePublished] => 2002-08-21 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Motoring
[SectionUrl] => motoring
[URL] =>
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CAMILLA PALMERTZ
Array
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[results] => Array
(
[0] => Array
(
[ArticleID] => 242898
[Title] => Your Concept Car a project with women in the drivers seat
[Summary] => The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns. She claimed, "If you meet the expectations of women, you exceed the expectations of men."
"Were sure its right," says Camilla Palmertz, one of the two project managers for the Your Concept Car (YCC). "Thats why that thesis has been our guiding light in developing YCC."
[DatePublished] => 2004-03-17 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Motoring
[SectionUrl] => motoring
[URL] =>
)
[1] => Array
(
[ArticleID] => 172917
[Title] => Pregnant dummy from Volvo, curtain airbags from Honda
[Summary] => These days, everyone on board a car is protected by comprehensive safety systems. Everyone except the unborn child. Researchers still know very little about what happens to fetuses during car accidents.
To shed more light on this area, Volvo Car Corporation has developed the worlds first official computer model of a pregnant crash dummy.
[DatePublished] => 2002-08-21 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Motoring
[SectionUrl] => motoring
[URL] =>
)
)
)
abtest
August 21, 2002 - 12:00am