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                    [Title] => CMOs still not ready for social media – IBM
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C-suite

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abtest

Cracking, but not breaking

By Marianne V. Go | August 23, 2024 - 12:00am

The elusive glass ceiling for female C-suite aspirants appears to be cracking, based on the latest Census on Women in Executive Leadership Teams in Philippine Publicly Listed Companies – a study that the Philippine...

Business

CMOs still not ready for social media – IBM

By Louella Desiderio | April 6, 2014 - 12:00am

Despite the wide use of social media by consumers, many chief marketing officers (CMO) are unprepared to respond to data explosion, technology and consultancy firm IBM Corp. said.

Business

Market and technology: Factors to affect business

By Ehda Dagooc | November 22, 2013 - 12:00am

Market and technology factors are seen as the two major important external forces to affect enterprises in the future, this according to decision makers of member companies of the Association of Southeast Asian Nations...

Freeman Cebu Business