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                    [Title] => How to read surveys . . .  and businessmen
                    [Summary] => "Heading into the 2004 elections, expect more surveys to pop up in the press," the Makati Business Club alerts members. "The most-often quoted ones will be those of Social Weather Station, Pulse Asia, and ASW-Roper. Don’t believe everything you read about a survey in the media. Reporters tend to gloss over the technical details of survey preparation and rush for headline-grabbing news." 


The MBC drafted a quick guide on how to read surveys: 


                    [DatePublished] => 2004-01-28 00:00:00
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                    [AuthorID] => 1805283
                    [AuthorName] => Jarius Bondoc
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BUSINESSMAN A

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                    [Title] => How to read surveys . . .  and businessmen
                    [Summary] => "Heading into the 2004 elections, expect more surveys to pop up in the press," the Makati Business Club alerts members. "The most-often quoted ones will be those of Social Weather Station, Pulse Asia, and ASW-Roper. Don’t believe everything you read about a survey in the media. Reporters tend to gloss over the technical details of survey preparation and rush for headline-grabbing news." 


The MBC drafted a quick guide on how to read surveys: 


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abtest

How to read surveys . . . and businessmen

By GOTCHA | By Jarius Bondoc | January 28, 2004 - 12:00am

"Heading into the 2004 elections, expect more surveys to pop up in the press," the Makati Business Club alerts members. "The most-often quoted ones will be those of Social Weather Station, Pulse Asia,...

Opinion

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