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One of the challenges for most fragrance companies is how to turn a successful formula (or signature scent) into something that looks and feels innovative and new, even when the fragrance is practically the same one...
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BULGARI JEWEL CHARMS COLLECTION

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abtest

Summer scent-sibility

By Philip Cu-Unjieng | May 1, 2011 - 12:00am

One of the challenges for most fragrance companies is how to turn a successful formula (or signature scent) into something that looks and feels innovative and new, even when the fragrance is practically the same...

Allure