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We spent most of yesterday morning (during that very heavy rain) at the Casino Español to attend the brand launching of the Ramon Aboitiz Foundation, Inc. (RAFI) or you can call it a rebranding with their communication partners, the media with its catchy tagline “Touching People, Shaping the Future!” RAFI’s Brand Promise is “Elevating lives through a comprehensive approach that champions best practices in community development”.
                    [DatePublished] => 2011-01-26 00:00:00
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                    [AuthorName] => Bobit S. Avila
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BRAND PROMISE

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abtest

Rebranding the Ramon Aboitiz Foundation, Inc.

By Bobit S. Avila | January 26, 2011 - 12:00am

We spent most of yesterday morning (during that very heavy rain) at the Casino Español to attend the brand launching of the Ramon Aboitiz Foundation, Inc. (RAFI) or you can call it a rebranding with their...

Freeman Opinion