+ Follow BRAND BECKHAM Tag
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[ArticleID] => 944664
[Title] => Retirement tests if Beckham built lasting brand
[Summary] => David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.
[DatePublished] => 2013-05-21 11:20:30
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1471353
[AuthorName] => Lori Hinnant
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
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[1] => Array
(
[ArticleID] => 558200
[Title] => Glamor boy Beckham to miss World Cup after injury
[Summary] => LONDON (AP) — Unless David Beckham can mend it as well as he can bend it, football's now-limping glamour boy will miss this summer's World Cup — a blow to tournament organizers, sponsors, TV viewers and average fans.
[DatePublished] => 2010-03-16 08:31:21
[ColumnID] => 133272
[Focus] => 0
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[2] => Array
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[ArticleID] => 521116
[Title] => Beckham earns $16.5 million despite move to Galaxy
[Summary] => David Beckham earned nearly 10 million pounds ($16.5 million) from personal sponsorship deals during his first full season with the Los Angeles Galaxy.
[DatePublished] => 2009-11-08 00:00:00
[ColumnID] => 133272
[Focus] => 0
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[AuthorName] =>
[SectionName] => Sports
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[URL] =>
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BRAND BECKHAM
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 944664
[Title] => Retirement tests if Beckham built lasting brand
[Summary] => David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.
[DatePublished] => 2013-05-21 11:20:30
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1471353
[AuthorName] => Lori Hinnant
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
[1] => Array
(
[ArticleID] => 558200
[Title] => Glamor boy Beckham to miss World Cup after injury
[Summary] => LONDON (AP) — Unless David Beckham can mend it as well as he can bend it, football's now-limping glamour boy will miss this summer's World Cup — a blow to tournament organizers, sponsors, TV viewers and average fans.
[DatePublished] => 2010-03-16 08:31:21
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] =>
[SectionUrl] =>
[URL] =>
)
[2] => Array
(
[ArticleID] => 521116
[Title] => Beckham earns $16.5 million despite move to Galaxy
[Summary] => David Beckham earned nearly 10 million pounds ($16.5 million) from personal sponsorship deals during his first full season with the Los Angeles Galaxy.
[DatePublished] => 2009-11-08 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
)
)
abtest
November 8, 2009 - 12:00am