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                    [ArticleID] => 385195
                    [Title] => Fashion jewelry exporters reject Cebu branding
                    [Summary] => While other export sectors rely on branding to keep afloat in the international market, the fashion accessory exporters think otherwise, believing such concept will not work.


Instead, makers of high-end fashion jewelry items considered that individual branding could make it to the international market.


Avatar Accessories Inc. managing director Gil "Butch" Carungay said competition now is at the highest, and at its toughest, pursuing an industry-wide branding may not be effective as each company has its own niche that could attract different levels of consumer segments.

                    [DatePublished] => 2007-02-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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BIJORHCHA ECLAT

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                    [ArticleID] => 385195
                    [Title] => Fashion jewelry exporters reject Cebu branding
                    [Summary] => While other export sectors rely on branding to keep afloat in the international market, the fashion accessory exporters think otherwise, believing such concept will not work.


Instead, makers of high-end fashion jewelry items considered that individual branding could make it to the international market.


Avatar Accessories Inc. managing director Gil "Butch" Carungay said competition now is at the highest, and at its toughest, pursuing an industry-wide branding may not be effective as each company has its own niche that could attract different levels of consumer segments.

                    [DatePublished] => 2007-02-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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abtest

Fashion jewelry exporters reject Cebu branding

By Ehda Dagooc | February 15, 2007 - 12:00am

While other export sectors rely on branding to keep afloat in the international market, the fashion accessory exporters think otherwise, believing such concept will not work. Instead, makers of high-end fashion...

Freeman Cebu Business