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                    [Title] => Retirement tests if Beckham built lasting brand
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David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.

                    [DatePublished] => 2013-05-21 11:20:30
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                    [AuthorName] => Lori Hinnant
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BECKHAM BRAND LTD

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                    [Title] => Retirement tests if Beckham built lasting brand
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David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.

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abtest

Retirement tests if Beckham built lasting brand

By Lori Hinnant | May 21, 2013 - 11:20am

David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's...

Sports