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The PBA isn’t closing its doors on the possibility of co-branding but will insist on a participation of at least 33 percent in the ownership of a participating partner by the main franchise holder.

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BARANGAY GINEBRA AND AIR

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abtest

Co-branding possible in PBA

By Joaquin M. Henson | December 30, 2013 - 12:00am

The PBA isn’t closing its doors on the possibility of co-branding but will insist on a participation of at least 33 percent in the ownership of a participating partner by the main franchise holder.

Sports