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                    [Title] => Sports a great leveler
                    [Summary] => At a round-table discussion with STAR CEO Miguel Belmonte and The STAR sports staff at the Ramon Cojuangco Building in Makati last week, PLDT  chairman Manny Pangilinan or MVP said media support is necessary for  every nascent sport.


"Media exposure will help patronage and generate interest from advertisers and this way, there will be more money to support athletes," said Pangilinan who called it a virtuous cycle.


                    [DatePublished] => 2006-07-21 00:00:00
                    [ColumnID] => 135698
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                    [AuthorID] => 1804869
                    [AuthorName] => Joaquin M. Henson
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AUCKLAND AND MELBOURNE

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"Media exposure will help patronage and generate interest from advertisers and this way, there will be more money to support athletes," said Pangilinan who called it a virtuous cycle.


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abtest

Sports a great leveler

By Joaquin M. Henson | July 21, 2006 - 12:00am

At a round-table discussion with STAR CEO Miguel Belmonte and The STAR sports staff at the Ramon Cojuangco Building in Makati last week, PLDT chairman Manny Pangilinan or MVP said media support is necessary for...

Sports