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                    [ArticleID] => 179667
                    [Title] => Agora meet participants take up marketing strategies
                    [Summary] => It’s WAR!


Or so marketing practitioners claim during these tough economic times. 


Having a good product is half of the battle.


However, having a good marketing strategy may ensure success in the market war.


During the two-day Agora conference of the Philippine Marketing Association, marketing practitioners gathered together to hone their skills.


With the theme "The Art Marketing Warfare," prime examples of marketing success were analyzed and dissected by resource persons from the business sector and the academe.


                    [DatePublished] => 2002-10-13 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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ART MARKETING WARFARE

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                    [ArticleID] => 179667
                    [Title] => Agora meet participants take up marketing strategies
                    [Summary] => It’s WAR!


Or so marketing practitioners claim during these tough economic times. 


Having a good product is half of the battle.


However, having a good marketing strategy may ensure success in the market war.


During the two-day Agora conference of the Philippine Marketing Association, marketing practitioners gathered together to hone their skills.


With the theme "The Art Marketing Warfare," prime examples of marketing success were analyzed and dissected by resource persons from the business sector and the academe.


                    [DatePublished] => 2002-10-13 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

        )

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Agora meet participants take up marketing strategies

By Marianne V. Go | October 13, 2002 - 12:00am

It’s WAR! Or so marketing practitioners claim during these tough economic times. Having a good product is half of the battle. However, having a good marketing strategy may ensure success in the market war. During...

Business