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Islands Souvenirs Inc. (ISI) will embark on an aggressive expansion of its sub-brand the Philippine Islands (P.i.) as the demand for “Wear Your Pride” merchandizes (shirts, and accessories) has increased significantly.
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After the success of its “Wear Your Pride” campaign, which introduced a new brand of apparel that features modern, patriotic designs, Island Souvenirs Inc. (ISI) may venture into stand-alone chain of stores that will offer this specific brand.
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ARNEL PENIDA

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After the success of its “Wear Your Pride” campaign, which introduced a new brand of apparel that features modern, patriotic designs, Island Souvenirs Inc. (ISI) may venture into stand-alone chain of stores that will offer this specific brand.
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Demand for patriotic products on the rise

By Ehda Dagooc | January 15, 2011 - 12:00am

Islands Souvenirs Inc. (ISI) will embark on an aggressive expansion of its sub-brand the Philippine Islands (P.i.) as the demand for “Wear Your Pride” merchandizes (shirts, and accessories) has increased...

Freeman Cebu Business

ISI to launch P.i. as stand-alone brand

October 3, 2009 - 12:00am

After the success of its “Wear Your Pride” campaign, which introduced a new brand of apparel that features modern, patriotic designs, Island Souvenirs Inc. (ISI) may venture into stand-alone chain of...

Freeman Cebu Business