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                    [ArticleID] => 152390
                    [Title] => A bigger gun
                    [Summary] => Summer is just a few scant weeks away, and this hot season usually brings out all the big commercial sports events, ranging from summer 3-on-3 basketball tournament to beach sports and outdoor competitions.


It’s gratifying to see advertisers line up to create their own below-the-line activities and help boost sports, but we should also ask ourselves whether or not these events do any long-term good beyond earning mileage for the sponsors and putting much-needed money in the pockets of the sports associations.


                    [DatePublished] => 2002-03-02 00:00:00
                    [ColumnID] => 135979
                    [Focus] => 0
                    [AuthorID] => 1804781
                    [AuthorName] => Bill Velasco
                    [SectionName] => Sports
                    [SectionUrl] => sports
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ARCHDIOCESAN CONVENTION

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                    [ArticleID] => 152390
                    [Title] => A bigger gun
                    [Summary] => Summer is just a few scant weeks away, and this hot season usually brings out all the big commercial sports events, ranging from summer 3-on-3 basketball tournament to beach sports and outdoor competitions.


It’s gratifying to see advertisers line up to create their own below-the-line activities and help boost sports, but we should also ask ourselves whether or not these events do any long-term good beyond earning mileage for the sponsors and putting much-needed money in the pockets of the sports associations.


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                    [ColumnID] => 135979
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                    [AuthorID] => 1804781
                    [AuthorName] => Bill Velasco
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A bigger gun

By Bill Velasco | March 2, 2002 - 12:00am

Summer is just a few scant weeks away, and this hot season usually brings out all the big commercial sports events, ranging from summer 3-on-3 basketball tournament to beach sports and outdoor competitions. It’s...

Sports