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If Mark Penn is to be believed, small is the new big. The author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes claims that “under-the-radar groups who are doing or thinking things that run counter to conventional wisdom” can “tip an election, make or break a business, or trigger a social movement.”
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ANJA RUBIK

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If Mark Penn is to be believed, small is the new big. The author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes claims that “under-the-radar groups who are doing or thinking things that run counter to conventional wisdom” can “tip an election, make or break a business, or trigger a social movement.”
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abtest

Pieces of me

July 4, 2009 - 12:00am

If Mark Penn is to be believed, small is the new big. The author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes claims that “under-the-radar groups who are doing or thinking things that...

Supreme