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What was so important that Unilever’s anti-dandruff shampoo brand Clear had to bring dozens of media practitioners from all over Asia to their headquarters in Shanghai? Some of us thought the event was designed to introduce a shiny new celebrity endorser — not that eventful when you consider that just about every brand has its own celebrity face.
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AMIT JAYASWAL

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How to keep a Clear head

By Jessica Zafra | May 11, 2011 - 12:00am

What was so important that Unilever’s anti-dandruff shampoo brand Clear had to bring dozens of media practitioners from all over Asia to their headquarters in Shanghai? Some of us thought the event was designed...

Fashion and Beauty