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                    [Title] => Felisa cosmetics to invest more on brand marketing
                    [Summary] => 



Malaysia-based Felisa Cosmetics Private Ltd., a new entrant to the Philippine cosmetic industry, is poised to invest more on branding campaigns to hit its upper-end target market.


Although Felisa cosmetics brand has strongly established itself in Malaysia, Filipina proprietress Felisa Palis said the company has to work hard in developing a market-base in the Philippines, so that it can pursue its plan to offer Felisa's Cosmetics Center for franchise.


                    [DatePublished] => 2006-08-16 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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ALTHOUGH FELISA

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                    [Title] => Felisa cosmetics to invest more on brand marketing
                    [Summary] => 



Malaysia-based Felisa Cosmetics Private Ltd., a new entrant to the Philippine cosmetic industry, is poised to invest more on branding campaigns to hit its upper-end target market.


Although Felisa cosmetics brand has strongly established itself in Malaysia, Filipina proprietress Felisa Palis said the company has to work hard in developing a market-base in the Philippines, so that it can pursue its plan to offer Felisa's Cosmetics Center for franchise.


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abtest

Felisa cosmetics to invest more on brand marketing

By Ehda Dagooc | August 16, 2006 - 12:00am

Malaysia-based Felisa Cosmetics Private Ltd., a new entrant to the Philippine cosmetic industry, is poised to invest more on branding campaigns to hit its upper-end target market. Although Felisa cosmetics...

Freeman Cebu Business