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                    [ArticleID] => 505516
                    [Title] => Of Swiss chocolate bars, sinigang cubes and Russian vodka
                    [Summary] => 
If you could market Toblerone successfully in a foreign land whose ways were new to you, and, back home, convince your foreign boss that a previously unheard of broth cube would be a hit to Filipinos, you must be the template of a good marketing man.
                    [DatePublished] => 2009-09-17 00:00:00
                    [ColumnID] => 135221
                    [Focus] => 0
                    [AuthorID] => 1391760
                    [AuthorName] => Joanne Rae M. Ramirez
                    [SectionName] => Newsmakers
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Of Swiss chocolate bars, sinigang cubes and Russian vodka

By Joanne Rae M. Ramirez | September 17, 2009 - 12:00am

If you could market Toblerone successfully in a foreign land whose ways were new to you, and, back home, convince your foreign boss that a previously unheard of broth cube would be a hit to Filipinos, you must be...

Newsmakers