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                    [ArticleID] => 1527903
                    [Title] => The importance of being global
                    [Summary] => 
When Ford announced their “One Ford” global strategy, some pundits denounced that it wasn’t going to work. They thought: how can you build a single vehicle and expect it to be successful in almost every market it competes in?

                    [DatePublished] => 2015-12-01 09:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1097687
                    [AuthorName] =>  Ulysses Ang
                    [SectionName] => Motoring
                    [SectionUrl] => motoring
                    [URL] => http://media.philstar.com/images/the-philippine-star/business/motoring/20151202/Ford-Ranger-3.jpg
                )

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The importance of being global

By Ulysses Ang | December 1, 2015 - 9:00am

When Ford announced their “One Ford” global strategy, some pundits denounced that it wasn’t going to work....

Motoring