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Television (TV) accounted for the bulk of the advertising expenditures in the country last year, but potential is also seen in the online space, information and consultancy firm Kantar Media said.

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ADVERTISING EXPENDITURE REPORT

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TV accounts for bulk of ad expenditures – Kantar

By Louella Desiderio | February 21, 2014 - 12:00am

Television (TV) accounted for the bulk of the advertising expenditures in the country last year, but potential is also seen in the online space, information and consultancy firm Kantar Media said.

Business