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                    [ArticleID] => 132961
                    [Title] => Caltex fuels boxers’ quest for gold
                    [Summary] => Three years ago, the Amateur Boxing Association of the Philippines, losing  major sponsors to fund its grassroots development program as the economy plunged, got some piece of advice from a media man to try knocking at the door of Caltex Philippines.


The company at that time was into motorsports – motocross, rallycross, superbike – and boxing was an entirely new sport for a firm whose corporate strategy called for the need to identify its brand – Delo and the Caltex gasoline – with sports like car racing.


                    [DatePublished] => 2001-09-08 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1337581
                    [AuthorName] => Gerry Carpio
                    [SectionName] => Sports
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ACORPOLIS CUP

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                    [ArticleID] => 132961
                    [Title] => Caltex fuels boxers’ quest for gold
                    [Summary] => Three years ago, the Amateur Boxing Association of the Philippines, losing  major sponsors to fund its grassroots development program as the economy plunged, got some piece of advice from a media man to try knocking at the door of Caltex Philippines.


The company at that time was into motorsports – motocross, rallycross, superbike – and boxing was an entirely new sport for a firm whose corporate strategy called for the need to identify its brand – Delo and the Caltex gasoline – with sports like car racing.


                    [DatePublished] => 2001-09-08 00:00:00
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                    [AuthorName] => Gerry Carpio
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abtest

Caltex fuels boxers’ quest for gold

By Gerry Carpio | September 8, 2001 - 12:00am

Three years ago, the Amateur Boxing Association of the Philippines, losing major sponsors to fund its grassroots development program as the economy plunged, got some piece of advice from a media man to try knocking...

Sports