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Sports

Kenneth Cole’s 40th anniversary item

REAL SPORTS SCENE - Anthony Suntay - Philstar.com
Kenneth Cole’s 40th anniversary item
Winners of Kenneth Cole’s IG contest Glorianne Claire Santos (2nd from left) and this writer (4th from left) proudly display their new watches with Brand Manager Cathy Porlaje, Fashion Photographer Arthur Tselishchev, Head of Marketing for Lucerne Group’s Lifestyle and Fashion Judith Staples, and Ana Liza Bautista of Penser Q.

Being a member of the media for quite a while gets me invitations not just for sporting events but also to lifestyle occasions such as the 40th Anniversary of the iconic fashion brand Kenneth Cole.

Kenneth Cole commemorated its 40th anniversary with an exciting campaign shoot and party held at KARE at Robinsons Magnolia the other week. This momentous event not only celebrated four decades of style and innovation but also marked the launch of the brand's inspiring "Movement On Purpose" campaign.

Kenneth Cole, renowned for his commitment to social issues, shifted the spotlight onto mental health, both in his product offerings and brand positioning this year. As part of the celebration, guests at the event put on their finest New York-inspired fashion, joining forces with esteemed fashion photographer Arthur Tselishchev for an exclusive campaign shoot. Tselishchev, known for his exceptional talent and dedication to charitable causes, has been actively supporting Ukrainian victims of war through his "Stand with Ukraine" fundraising efforts.

Following the exhilarating campaign shoot, attendees were invited to embrace the spirit of New York City and immerse themselves in a vibrant celebration. The event became an unforgettable experience for attendees as it provided an opportunity for them to explore the world of fashion, forge new connections within the industry, and contribute to a great cause.

The occasion also served as a platform for introducing Kenneth Cole's Spring/Summer 2023 collection. This season, the brand presented a modern and utilitarian approach to dressing for work, ensuring both style and comfort. From women's watches that embodied independence to men's watches that exuded confidence, each piece reflected Kenneth Cole's unwavering commitment to superior quality and trendsetting design.

During the event, guests were encouraged to participate in the "Movement On Purpose" IG contest by sharing their most Instagrammable moments. Influencers and media members donned their KCNY watches and captured themselves in motion, demonstrating the watch's versatility and style.

I was one of the lucky winners, and I took home a KCNY automatic watch as a prize. Thank you so much for the invite, and I’m looking forward to more events with Kenneth Cole in the years to come.

The writer poses with his Kenneth Cole watch.
Arthur Tselishchev

You can find the Kenneth Cole watches at WRIST_POD stores.

KENNETH COLE

WATCHES

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