PUBG Mobile storms Robinsons malls for game's 4th anniversary

MANILA, Philippines — Filipino gamers are in for a surprise as they walk through Robinsons malls this week. In partnership with Robinsons Land Corporation and Fight Esports, PUBG Mobile has launched Airdrop Booths to celebrate the game's fourth anniversary.

"We are seeing the rise of mobile games enthusiasts in the country. The industry may be young here in the Philippines. Still, it is steadily growing as game companies activate engaging campaigns that inspire the youth to be part of it. Thus creating an ‘immersionary’ activation together with PUBG Mobile Philippines and Fight Esports in an environment that completely immerses our shoppers; in fun, surprising, and memorable new experiences," shared Kathrina Laudit-Chong, Robinsons Land Corporation marketing director.

The booths feature a Drop Zone, a Score Zone and a Strike Zone wherein fans can win exclusive PUBG Mobile 4th Anniversary Jacket, PUBG Mobile Bicycle, Unknown Cash ( PUBG Mobile's in-game currency), and in-game redeemable codes.

Besides the real-life booths and games, PUBG Mobile also released a music video for the song "Bawal Sumuko Dito" by Flict-G for the game's anniversary. The project, in collaboration with Sony Music Philippines, features Filipino rappers Smugglaz, Skant Vee, Hakob, and A$tro and brings to life familiar PUBG Mobile characters.

"Naniniwala ako sa kakayahan ng kabataan, at lahat ng Pilipino, namalagpasan ang kahit anong hamon (I believe in the ability of the youth, and of all Filipinos, to surmount any obstacle),” said Flict-G about the song. “Iyan ang mensahe ng pakikipaglaban at pag-asa na gusto ko ihayag (That’s the message of fight and hope that I wish to share.)”

To join in the celebration of PUBG Mobile's 4th anniversary, the AirDrop booths are now open in Robinsons Magnolia and Robinsons Galleria South until April 9 while the booth at Robinsons Galleria Cebu will be open until April 10.