Milo to launch community-based sports programs

MANILA, Philippines — Milo Philippines reaffirms its commitment to provide the Filipino youth opportunities to be more active in sports and at the same time promote active lifestyle among the youngsters as it launches the Milo Champ Camp and the Barangay Milo Liga.

Over the next two years, these programs hope to bring sports closer to grassroot communities by engaging over one million students and 60,000 parents through the Milo Champ Camp and over 500,000 residents in 300 barangays with the Barangay Milo Liga.

“Milo is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” said Willy de Ocampo, vice president of Nestle Philippines, Inc.

Milo has had a longstanding commitment to support educational programs by providing students access to sports and encouraging them to lead active and healthy lifestyles. The Milo Champ Camp is a nationwide school tour that aims to spark the interest of students for sports and promote the importance of the values learned through it.

In partnership with the Department of Education (DepEd), the Milo Champ Camp will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day. This year, the Milo Champ Camp will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and 30,000 parents.