‘Girls Got Game’ gets Milo support

MANILA, Philippines - Milo has partnered with Girls Got Game (GGG), a non-profit organization that aims to empower young, underprivilege Filipinas aged 10-12 years old with life lessons through sports.

“Milo and Girls Got Game share the view of sports as a valuable training tool that equips kids with the right attitude to excel both on and off the court. We are very excited about this partnership with GGG as we work together to build champions in sports and in life,” said Robbie De Vera, Milo sports executive.

Milo shared its expertise on mounting sport events, coaching athletes as well as providing sports equipment during the recent four-day camp.

GGG was put up by co-managing directors Krizanne Ty and Nikka Arcilla, who believe that the adolescent girl can end the cycle of poverty with the right education, the right environment and the right attitude. Together with fellow passionate sports fans and athletes, they set up GGG which also serves as a platform for former female athletes to give back and share their passion to girls eager to learn the sports.

GGG is also aimed at helping instill values – such as discipline, hard work, teamwork, confidence – among the girls to further develop strong character formation. Coupled with the right attitude, GGG aspires for these girls to uplift themselves and those around them into better economic conditions.

“A strong education and encouraging environment are critical but it is just as important to build in these Filipinas the right attitude. Through our sport camps, we wanted to show how these values can open the doors to many opportunities that lead to rising above poverty and creating a better life,” said Ty.

Milo, a brand with a long-established history of building champions, shares in this vision and the partnership with GGG reaffirms promoting the value of sports.

“We are very thankful for the support from Milo and hope to reach even more girls with their help,” said Arcilla.

The inaugural GGG sports camp invited over 92 participants from select low-income communities where they were taught by professional coaches and athletes the fundamentals of running, football, basketball and volleyball.