Various activities mark Alaska’s ‘World Milk Day’ celebration

MANILA, Philippines – Alaska Milk Corporation celebrated World Milk Day last June 1 with a series of activities nationwide, including a simultaneous milk-drinking activity, a family charity run in Manila, health and fitness programs in three provinces, and an online milk moustache activity.

The Alaska Family Run held at the Bonifacio Global City in Taguig, drew more than 3,500 participants and raised the same number of milk products for the feeding program of Children’s Hour, a fundraising organization that encourages individuals and companies for donations of at least one hour's worth of their earnings for programs dedicated to make the lives of disadvantaged children better.

Alaska also held simultaneous fitness activities in Baguio, Cebu, Davao and Metro Manila in the morning of June 1 which also attracted thousands of participants. During the event, a simultaneously milk toast was held in all four areas at exactly 7am.

The Alaska Family Run in Taguig and the provincial fitness classes, in the form of Zumba, were complemented by a power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk.

The power breakfast were given free to participants at the event area as part of the “Alaska Gatas for Breakfast” campaign, which aims to get everyone to start the day right with a nutritious breakfast with milk. The participants proudly wore Alaska Milk moustache tattoos to show their support on the advocacy of milk drinking. They were encouraged to post their photos with a milk moustache online with the hashtags #alaskaworldmilkday, #WMD2014, #MilkSelfie and #GatasForBreakfast.

This effort to foster a healthy consciousness among individuals and families — through the combination of exercise and proper nutrition — is Alaska’s way of helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology — Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.

The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition.