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Sports

Cabrera DC's new sports icon

- The Philippine Star

MANILA, Philippines -  Fresh from his dramatic win in the championship leg of the 2012 Coca-Cola Karting Series, 12-year old multi-awarded Seaoil karter Gabriel Tayao Cabrera takes on a new role as DC Philippines’ newest and youngest brand ambassador.

Cabrera is the first and only Filipino karter DC Philippines has chosen to endorse its apparel, bags, accessories, posters and footwear for action sports along with DC’s elite athletes worldwide. 

“We choose outstanding home-grown athletes that best represent DC.  They exude that certain X-factor.  A DC ambassador is very much endeared by their fans for their passion, attitude and talent.  He is respected by his peers and feared by rivals. Gabe perfectly fits that image. Plus, he really loves the brand,” said DC Phils brand manager Dino Gilladoga.

”His podium wins are just icing on the cake. What really caught our attention was that win or lose, foreign media repeatedly took note of his exceptional talent. Gabe’s mature outlook in racing would hopefully turn him into a globally-recognized brand name like DC,” said DC brand associate Edilyn Yu.

Apart from Seaoil and DC Philippines, drift king Ian King and Wreckless Inc. also support Cabrera’s international bid next year.

“With more supporters, I could now shift my focus on international races next year, break into the European karting scene and eventually be steps closer to realizing my F1 dream,” says Cabrera.

vuukle comment

BRAND

CABRERA

COCA-COLA KARTING SERIES

DINO GILLADOGA

EDILYN YU

GABE

GABRIEL TAYAO CABRERA

IAN KING AND WRECKLESS INC

SEAOIL

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